4. Develop a content promotion strategy (Develop storytelling)

• Number of posts. Keep in mind that quality and consistency are more important than the number of posts. Stick to a schedule and frequency you can sustain long-term.
• Goals. What are your overall business goals for the month? How can your content sup...

• Document Pillar Content - these are the long form pieces of content such as daily vlogs, question and answers videos, keynotes, or podcasts.
• Repurposed Into Microcontent - these are shorter pieces of content that can range from articles to images, ...

Another way to measure the success of your social edia customer service is to look at the number of inbound messages. How often do people use social media tools to reach out versus calling or emailing? 

This will help you keep tabs on your social media customer service and keep your team pr...