Learn more about artsandculture with this collection
Strategies for promoting inclusivity
How to address unconscious bias
How to create a diverse and inclusive workplace
The Content Pyramid
- Document Pillar Content - these are the long form pieces of content such as daily vlogs, question and answers videos, keynotes, or podcasts.
- Repurposed Into Microcontent - these are shorter pieces of content that can range from articles to images, gifs to rants.
- Distribute Across Social Media - this is where you distribute all content on relevant social media platforms.
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177 reads
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The Nuances of Each Social Network
Social media is the layer on top of the internet, they are the new mediums, and they're also the portals for where we can create.
Any content or story we put out there will work as long as you put it in context. You'll still be the same person but the room quite often changes and how you t...
71
118 reads
Telling A Story on Social Media
The media landscape has changed almost entirely. No one likes to call anymore and would rather text or snap. Our culture is completely on-demand and many can consume entire seasons of their favorite shows in one night.
We now live in an era where everyone is on their phones and no ...
83
823 reads
Creating 6-7 Meaningful Things A Day
In order to be able to put out more than 4 content pieces a day is to adopt the philosophy of "Document. Don't create"
By doing so, you will find ease in overcoming your fears of making yourself vulnerable out in the wild social media jungle. The content matters, but the c...
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118 reads
Hollywood vs Social Media
We have to consider the environment in which our content will be consumed and how it would impact our creative approach.
In Hollywood, we make two hours movies that will be played in a big-screen theater while for social media, we have to make something that's goo enough for someone to sto...
71
167 reads
Mix Passion With Practicality
The internet has grown into this huge unstopabble force where almost everyone is consumed by it, and in order to survive this consuming and demanding league, we must always try to make and do.
Placing enormous amounts of content is a good way to start building.
73
145 reads
CURATED FROM
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User generated content (UGC)
User generated content, or UGC, is fan-created content promoting a brand. UGC can come in the form of videos, images, posts, audio, reviews, articles, and more. Brands often
The Use of Images
- Posts with at least 1 image get 2X as much traffic as posts containing text only. These also get 30% more shares & 25% more backlinks.
Images help you to enhance and clarify your messaging, make your content more memorable, and keep short attention spans interested. Importantly, ...
Things to Include in Your Content Plan
- Number of posts. Keep in mind that quality and consistency are more important than the number of posts. Stick to a schedule and frequency you can sustain long-term.
- Goals. What are your overall business goals for the month? How can your content sup...
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