4. Inbound messages - Deepstash

4. Inbound messages

Another way to measure the success of your social edia customer service is to look at the number of inbound messages. How often do people use social media tools to reach out versus calling or emailing? 

This will help you keep tabs on your social media customer service and keep your team properly staffed. 

You can also use call deflection strategies to encourage customers to reach out on social media instead of calling.

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What is Inbound Marketing?

What is Inbound Marketing?

Inbound marketing is customer-oriented and customer-driven. Simply put, inbound marketing starts with valuable content that your target audience wants, instead of just advertising your service...

6. Customer sentiment

Customer sentiment is a metric that many social media tools keep track of based on mentions and conversations online. 

If you provide poor customer support on social media, you'll receive negative mentions and vice versa. The better support, the more positive mentions. 

Tracking succe...

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