Sell the problem
You should convince your manufacturer, customer, or buyer that there’s an urgent problem that needs solving. There are four types of people you’ll be speaking with:
- The director is someone who wants you to be very concise and to the point.
- The socializer is someone who wants to get to know you a little bit better.
- The relator is someone who wants you to connect with them and care about them personally.
- The thinker is someone who wants to know every detail about your product, whether they use it or not.
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