Sell the problem - Deepstash

Sell the problem

You should convince your manufacturer, customer, or buyer that there’s an urgent problem that needs solving. There are four types of people you’ll be speaking with:

  1. The director is someone who wants you to be very concise and to the point. 
  2. The socializer is someone who wants to get to know you a little bit better. 
  3. The relator is someone who wants you to connect with them and care about them personally. 
  4. The thinker is someone who wants to know every detail about your product, whether they use it or not. 


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