ANN HANDLEY

Writing well is about more than choosing the right words. Tone, or the attitude your writing uses, gives your writing far more context than just the words you choose. It tells prospective customers if you are fun-loving, serious, quirky, or uber professional.  

The tone needs to be adjusted...

• The practice of gratitude has long-lasting effects on a person's brain, suffering from depression or not.
• Those who practiced writing gratitude letters and received psychological counseling have shown significantly better mental health.
• It unshackles us from negative emoti...

Still, the act of writing poses a predicament for anyone who recognizes the temptations of pride and self-aggrandizement. We simultaneously desire to attract recognition and seek to avoid it. We want to engage an audience, yet we see that approbation flatters our egos and that criticism i...