Prefer words of truth - Deepstash
Become a Marketing Pro

Learn more about marketingandsales with this collection

Mindfulness

Prioritization

Personal growth and development

Become a Marketing Pro

Discover 103 similar ideas in

It takes just

14 mins to read

Prefer words of truth

  •  Avoid jargon, clichés, and buzzwords that say little. 
  • A thesaurus can help you get to the exact word you are looking for. 
  • Jargon is a term that means what you mean, not what you think it means.

48

177 reads

MORE IDEAS ON THIS

Switch places with the reader

As a content producer, the idea is that your text will serve those who read it, not yourself. So before you start writing, look at the topic you are going to write about from the point of view of your target audience. Ask yourself:

  • What experience does this text create...

48

144 reads

Ann Handley

“Writing matters more now, not more minor. Our words are our emissaries; they tell our customers who we are.”

ANN HANDLEY

45

260 reads

The more you think before you write, the easier it will be to write

If you set out to talk about a topic you don’t know, you must research and think about it a lot. Otherwise, the text is forced and full of information gaps. This phase is called think before ink. Ask these questions before starting to write: 

  • What is my purpose with this text?...

55

186 reads

Put an essential idea of ​​each sentence at the beginning of it

The start of a sentence should make a friendly impression on the speaker, encouraging him to continue reading. The tip is to eliminate unnecessary terms from the beginning of sentences.

Phrases to avoid at the beginning of sentences: 

  • “In my opinion
  • Accor...

53

142 reads

Content Marketing

Content Marketing

When we talk about Content Marketing, we think about a lot: planning, optimization, posting frequency, results. Many people forget, however, that the basis of good content is still good writing.

Content is any means by which you communicate with people int...

56

566 reads

Be straightforward but not simplistic.

Assume that your reader doesn’t know anything, but never that he is stupid.

The ideas you write should be clear and easy to understand. This thought is in line with item 1 of this post since clarity of view is often followed by the clarity of writing. Empathizing with the r...

51

139 reads

Rely on word count, not time

Set a daily goal for your writing, especially if you are working on a large project. 

If you need to write 5,000 words, divide the amount by the number of days available to finish the job.

49

147 reads

Instead of counting, show

If you do Content Marketing, this tip sounds very familiar. Instead of selling to the reader, the idea is to convince them how your product or service solves problems for the target audience.

47

159 reads

CURATED FROM

CURATED BY

chrisdunc

Intelligence analyst

Related collections

More like this

Choose your words carefully

Choose your words carefully

Use words that will help people understand what you’re trying to say rather than words that are confusing or distracting.

Avoid using jargon, idioms and obscure metaphors.

The root cause of bad writing

The root cause of bad writing

The root cause of bad writing is struggling to imagine what it is like for someone else not to know something that you know. Whenever writing is loaded with jargon, clichés, technical terms, and abbreviations, two questions come to mind:

  1. What is the writer is trying...

Avoid pretentious words

If your reader has to use Google or a dictionary to decipher what you’re trying to say, they’re going to feel annoyed.

Avoid jargon - it makes you sound pretentious, and it can further alienate your reader. Instead, write the way you talk. Keep it natural and direct.

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving & library

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Personalized recommendations

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates