Use words that will help people understand what you’re trying to say rather than words that are confusing or distracting.
Avoid using jargon, idioms and obscure metaphors.
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Seek feedback. What it's obvious to you might not be obvious to the others.
Show your message to other people and have them honestly say how clear it is to them.
It is a cognitive bias that describes the fact that when you know something, it's very difficult to know what it's like not to know it.
The things you know seem so obvious to you and you assume that everyone else knows them too.
Write your message and put it aside. Come back to it after a while and read it again.
It will give you a fresh perspective on it.
The most important part of writing is rewriting.
For every sentence, ask: ‘Is that actually conveying to someone other than me what I mean for it to convey? Can I state it more succinctly, more concretely?’
I love creating music, coffee, and film. Always strive for perfection.
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If your reader has to use Google or a dictionary to decipher what you’re trying to say, they’re going to feel annoyed.
Avoid jargon - it makes you sound pretentious, and it can further alienate your reader. Instead, write the way you talk. Keep it natural and direct.
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