Choose your words carefully

If your reader has to use Google or a dictionary to decipher what you’re trying to say, they’re going to feel annoyed.

Avoid jargon - it makes you sound pretentious, and it can further alienate your reader. Instead, write the way you talk. Keep it natural and direct.

• Avoid at all costs the cliches of the thousands of writers who have gone before you.
• When you’re choosing words and stringing them together, be aware of how they sound.
• Use words you enjoy and that are vivid.

• Do not obscure your message by words that are there to decorate the sentence and make it sound wordy while camouflaging what you mean.
• Make good use of qualifiers ("I think, In my opinion") while not coming across as a perpetually confused person. Don’t use qualifier...