Language Is a Lens Into Behaviour

Studies have shown that the slightest nuances in language can effect our biases and behaviors.

There is also a very practical side to having linguistics on your side. Correctly labeling your business can make you eligible for government grants, tax benefits, and even things like bank loans that are designed for small business but that you otherwise would not qualify for.

Treating your business with respect means calling it a business.

Would you show up to your regular nine to five job late every day, watch Netflix, not return calls or emails in a timely manner and still expect to be paid?

Of course not. You would not survive ...