You Need to Stop Calling It a Side Hustle
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Language Is a Lens Into Behaviour
Studies have shown that the slightest nuances in language can effect our biases and behaviors.
There is also a very practical side to having linguistics on your side. Correctly labeling your business can make you eligible for government grants, tax benefits, and even things like bank loans that are designed for small business but that you otherwise would not qualify for.
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Wrong Labeling
Harvard Business Review conducted a study with over 1,000 individuals who held a variety of full-time jobs and side hustles.
The researchers and authors found that many individuals used dismissive terms because they thought their projects did not meet outdated standards — for example, they did not have things like a business degree, a team, or commercial store front. As such, they labeled themselves as side hustlers.
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Treat Your Business With Respect
Treating your business with respect means calling it a business.
Would you show up to your regular nine to five job late every day, watch Netflix, not return calls or emails in a timely manner and still expect to be paid?
Of course not. You would not survive in that world for a day and your boss would have you out of there in no time. The only difference when you are an entrepreneur is that the boss is you, and the market that you are trying to penetrate will have you out of there in no time.
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