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Create a Unique Valuable Position
Strategy is creating a unique, valuable position with a different set of activities.
As a content creator, you can decide between three sources to create your strategic positioning:
- Serving few needs of many content consumers.
- Serving broad needs of few content consumers.
- Serving broad needs of many content consumers in a narrow market.
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Quality and Quantity Are Not Strategies
- Producing and releasing lots of content isn't a strategy.
- Increasing the quality of your content isn’t a strategy.
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Make Tradeoffs — Choose What Not to Do
Trade-offs achieve two things:
- Create the need for choice.
- Protect against repositioners and straddlers.
Trade-offs happen when activities are incompatible. One way to think of trade-offs is that having more of one thing requires less of anothe...
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35 reads
Create Fit Among Your Activities
There are three types of fit:
- The first type of fit is consistency between each activity and the overall strategy.
- The second type of fit happens when activities reinforce each other.
- The third type of fit goes beyond activity reinfo...
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21 reads
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