The Successful Content Creator’s Strategy - Deepstash
The Successful Content Creator’s Strategy

The Successful Content Creator’s Strategy

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The Successful Content Creator’s Strategy

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 Alvin Toffler

“If you don’t have a strategy, you’re part of someone else’s strategy. ”

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Strategy is creating a unique, valuable position with a different set of activities.

As a content creator, you can decide between three sources to create your strategic positioning: 

  • Serving few needs of many content consumers.
  • Serving broad needs of few content consumers.
  • Serving broad needs of many content consumers in a narrow market.

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Trade-offs achieve two things: 

  • Create the need for choice.
  • Protect against repositioners and straddlers.  

Trade-offs happen when activities are incompatible. One way to think of trade-offs is that having more of one thing requires less of another.

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There are three types of fit: 

  • The first type of fit is consistency between each activity and the overall strategy. 
  • The second type of fit happens when activities reinforce each other. 
  • The third type of fit goes beyond activity reinforcement to optimization of effort.  

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  • Producing and releasing lots of content isn't a strategy. 
  • Increasing the quality of your content isn’t a strategy.  

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