The Successful Content Creator’s Strategy
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“If you don’t have a strategy, you’re part of someone else’s strategy. ”
Strategy is creating a unique, valuable position with a different set of activities.
As a content creator, you can decide between three sources to create your strategic positioning:
Trade-offs achieve two things:
Trade-offs happen when activities are incompatible. One way to think of trade-offs is that having more of one thing requires less of another.
There are three types of fit:
reading habits, gather your
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