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Make Tradeoffs — Choose What Not to Do
Trade-offs achieve two things:
- Create the need for choice.
- Protect against repositioners and straddlers.
Trade-offs happen when activities are incompatible. One way to think of trade-offs is that having more of one thing requires less of another.
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Quality and Quantity Are Not Strategies
- Producing and releasing lots of content isn't a strategy.
- Increasing the quality of your content isn’t a strategy.
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Create Fit Among Your Activities
There are three types of fit:
- The first type of fit is consistency between each activity and the overall strategy.
- The second type of fit happens when activities reinforce each other.
- The third type of fit goes beyond activity reinfo...
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21 reads
Create a Unique Valuable Position
Strategy is creating a unique, valuable position with a different set of activities.
As a content creator, you can decide between three sources to create your strategic positioning:
- Serving few needs of many content consumers.
- Serving broad needs of few con...
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Sticking To Our Priorities
Often we think of doing so many things but are unable to achieve anything in the attempt to do more than our bandwidth.
We need to focus on a few things and do them well. This requires sacrificing low-priority stuff.
Choose alternatives to the screen
While spending your time on Facebook or having video conferences on Zoom might seem the best idea for the days when you stay at home, there are actually other activities even more enriching that would make you happy.
Reading books or magazines, working on a puzzle are just a few examp...
How To Achieve It?
- When you are doing your best work & are in a total state of flow, where there is no separation between you and your work you're doing, you're having NO THOUGHTS in the moment.
- And if you're having thoughts, it's just FLOWING RIGHT THRO...
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