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TikTok: A Behemoth Of A Social Media Platform
At least for now — there’s nothing else quite like it, at least not with the same vast audience.
But as a brand looking to connect with potential customers, you may not realize that TikTok is just as powerful for marketing as it is for lip-syncing or learning the latest dance craze.
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Ads Have Various CTA Options
No ad is complete without a call-to-action (CTA), and TikTok has several options for you to pick from based on the next best step your viewers can take. For example, you can:
- Direct users to your website.
- Send them to the download page for your app.
- Take potential custo...
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You Can Connect With Pro-Level Creators
You may excel at what you do for your brand, but if making TikTok videos — or video content of any kind — isn’t your thing, leave it to a pro.
The TikTok Creator Marketplace lets you partner with the platform’s top cr...
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TikTok Is Not an Evergreen Platform
If you’re looking for a platform where your content can be relevant forever, TikTok isn’t for you.
New” is the name of the game here — new special effects, new styles of editing, new viral videos, new music, and so on.
Your approach here has to be two...
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The Platform Has a Dedicated “TikTok for Business” Account
The app’s TikTok for Business profile is a one-stop shop for professionals who want to find out marketing tips and usage insights. You’ll also get the following:
- Advice for ge...
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TikTok: One of the Few Sound-On Social Media Platforms
When it comes to Instagram, Facebook and Pinterest, videos are often watched with the sound off, which means creators have to figure out how to get their message across in silence.
TikTok is a definite sound-on app. You can take advantage of that by adding music, narr...
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Pro Tip: Make Your Tik Tok Short and Sweet
The fact that viewers tune in to listen and not just watch doesn’t mean you can linger when it comes to delivering your message. You still need to get your point across fast,
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