Why TikTok Deserves a Place in Your Marketing Plans

The fact that viewers tune in to listen and not just watch doesn’t mean you can linger when it comes to delivering your message. You still need to get your point across fast, according to TikTok , since 63% of the videos with the best click-through rates highlight their message or product within 3 seconds.

Thanks to auto-play, you can show viewers those initial 3 seconds without them even having to hit a “Play” button. 

If you’re looking for a platform where your content can be relevant forever, TikTok isn’t for you.

New” is the name of the game here — new special effects, new styles of editing, new viral videos, new music, and so on.

Your approach here has to be twofold, though, or else you’ll miss an opportunity before you know it:

1. Monitor trending topics, which can change daily or even hourly. 
2. Figure out a way to produce content fast — production turnaround times have to be swift so you don’t miss out. Nothing is less cool than trying to jump on a trend that’s already old news.  

No ad is complete without a call-to-action (CTA), and TikTok has several options for you to pick from based on the next best step your viewers can take. For example, you can:

• Direct users to your website.
• Send them to the download page for your app.
• Take potential customers to your ecommerce shop.

The app’s TikTok for Business profile is a one-stop shop for professionals who want to find out marketing tips and usage insights. You’ll also get the following:

• Advice for getting the maximum response from your audience. 
• Best practices for advertisers. 
• Previews of upcoming events that you may be interested in. 
• Tips for how to frame your promotions.  

You may excel at what you do for your brand, but if making TikTok videos — or video content of any kind — isn’t your thing, leave it to a pro. 

The TikTok Creator Marketplace lets you partner with the platform’s top creators so they can take over video-making and you can reap the benefits. The creators in the marketplace are masters of the craft, always on top of what’s popular (and what isn’t) and adept at making high-performing ads.