Pro Tip: Make Your Tik Tok Short and Sweet

The fact that viewers tune in to listen and not just watch doesn’t mean you can linger when it comes to delivering your message. You still need to get your point across fast, according to TikTok , since 63% of the videos with the best click-through rates highlight their message or product within 3 seconds.

Thanks to auto-play, you can show viewers those initial 3 seconds without them even having to hit a “Play” button.