TikTok Is Not an Evergreen Platform

If you’re looking for a platform where your content can be relevant forever, TikTok isn’t for you.

New” is the name of the game here — new special effects, new styles of editing, new viral videos, new music, and so on.

Your approach here has to be twofold, though, or else you’ll miss an opportunity before you know it:

1. Monitor trending topics, which can change daily or even hourly. 
2. Figure out a way to produce content fast — production turnaround times have to be swift so you don’t miss out. Nothing is less cool than trying to jump on a trend that’s already old news.