The use of metrics
John Doerr's Measure What Matters is about the importance of setting clear goals and using metrics to back them up. Doerr argues that metrics-driven OKRs (objectives and key results) have a considerable impact.
In contrast, Jerry Muller's The Tyranny of Metrics shows that measuring everything destroys our schools, hospitals, police and politics. When metrics is the most important, everyone will try to "game" the numbers. E.g., schools teach to the test rather than to educate.
MORE IDEAS FROM THE ARTICLE
One criticism of metrics is the obsession with numbers leaves no space for qualitative assessment.
Numbers present a deceptive quality of objectivity. We tend to think of data as representing objective truth, but it does not always deserve the authority we give it.
Organisations often waste time by pursuing conflicting goals. OKRs helps to focus united efforts as it is easy to evaluate progress when goals are tied to measurable results.
However, it can be a problem when goal-setting becomes an obsession. Common pitfalls to avoid:
The Objective is qualitative, and the KR’s (most often three) are quantitative.
They are used to focus a group or individual around a bold goal. The objective sets a goal for a set period of time, usually a quarter. The key results tell you if the objective has been met by the end of the time.
In 1954, management guru Peter Drucker introduced “management by objectives,” an approach where employees would agree with their boss on a set of goals and work toward achieving those objectives throughout the year.
❤️ Brainstash Inc.