Learn more about economics with this collection
Mindfulness
Prioritization
Personal growth and development
How the process looks
- When did you first realize you [needed something to solve your problem]?
- Where were you?
- Were you with someone?
- What were you doing, or trying to do when this happened?
Just like securing a boat at sea, we begun by dropping our bow anchor by starting with the actual purchase; now, we want to drop our stern anchor to secure the timeline reconstruction.
We are trying to build the timeline (pictured above) which delineates the progress events our customer encountered on their way to the purchase.
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Get in the mood of remembering
- When did you purchase the product?
- Where were you?
- What time of day was it? (daytime/ nighttime?)
- What was the weather like?
- Was anyone else with you at the time?
- How did you purchase the product?
- Did you buy anything at the same time?
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Think about competition a bit more holistic
- Tell me about how you looked for a product to solve your problem.
- What kind of solutions did you try? Or not try? Why or why not?
Because solutions such as buying hiking boots or getting boots resoled would have negated the need to buy new boots, they are in fact competit...
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Jobs to be done
The keystone of the Jobs To Be Done (JTBD) philosophy is the customer interview. When you’re able to work with a customer to relive that moment of struggle they had and ehy they hired a product to relieve them of pain which th...
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Different circumstances effect our buying decision
- Did you ask anyone about what they thought about the purchase?
- What was the conversation when you talked about purchasing the product with your <spouse/friend/parents>?
- Before purchase did you imagine what using the product would be like? Where were you when you were th...
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Related collections
Other curated ideas on this topic:
How can you live your life to the fullest?
Have you ever wondered or thought, after an year or a month or a week, where the hell did that go?
Our memory remember things in a chronological order. For eg: Event X happened just before the big Paris vacation. Event Y happened in the first summer after I learned to drive.
As each y...
We Are Strangers To Ourselves
Introspection is blind to construction. This does not mean that our introspective guesses are never accurate, just as you might guess the correct answer to a multiple-choice question.
When you don’t know the actual facts about yourself, your consciousness pieces together a compelling stor...
No One Is Immune To The Anchor Effect
Anchoring is an extremely strong bias, and even if we are aware of it, it still works. We can follow certain rules to avoid this highly prevalent and effective cognitive bias as much as possible:
- Be aware of the anchor effect and recognize that our need for a bargain and even our moo...
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