How placebos work

... is still not quite understood. It is a way for your brain to tell the body what it needs to feel better

It involves a complex neurobiological reaction that includes everything from increases in feel-good neurotransmitters, like endorphins and dopamine, to greater activity in certain brain regions linked to moods, emotional reactions, and self-awareness. All of it can have therapeutic benefit. 

Placebos are not all about releasing brainpower. You also need the ritual of treatment. 

You have to go to a clinic at certain times and be examined by medical professionals in white coats. You receive pills and undergo procedures. All this can have a profound impact on how the bo...