Beggars Test And Implement What Works Best

The internet and social media gave rise to A-B testing, but beggars have been using the technique even before the typewriter was invented.

A placard sign near a blind person with the words ‘I am blind, please help’ wasn’t working well, and the collection was meagre. When the placard sign was changed to ‘It’s a beautiful day, Too bad I can’t see it’, more people started giving coins to the blind person.