Beggars seem unworthy to be discussed, remaining a sad reality we choose to ignore or overlook almost daily. 

Underneath their rough and dirty exterior and fowl mouth, lie many things worth appreciating.

Surprisingly, many life lessons and marketing techniques can be learned f...

• Beggars offer a simple, clear experience, catering to certain emotions of busy, working professionals.
• Much like the tech giant Apple, beggars understand how a product has to be offered and tailor their personalities and words accordingly.
• Their clothes make them stand out an...

Beggars realize the importance of a strategic location to maximize business, just like a department store or fast food joint looking to ensure maximum footfall.

They are experts in timing, placement and sleight of hand to ensure that they get a ‘sale’. They underst...

Beggars don’t take rest on weekends or have any vacations, but are upon various street intersections and subways early in the morning, every single day.

They understand the value of resilience and persistence and have that drive to succeed in their profession. They know what they ar...

Even if we don’t give the beggar anything, they pray for our prosperity, creating a spillover effect on themselves. They understand the power of positive words, good intentions and faith.

If companies realize that caring for customers and clients at all times ensures long-t...

• A marketing professional would understand how removing friction makes the product or service easier to use to the end-user, something that beggars follow to the tee.
• Beggars know that time is of immense value, and make it very easy for you to help them quickly.
• They ensure no...