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Beggars seem unworthy to be discussed, remaining a sad reality we choose to ignore or overlook almost daily.
Underneath their rough and dirty exterior and fowl mouth, lie many things worth appreciating.
Surprisingly, many life lessons and marketing techniques can be learned from beggars.
Beggars don’t take rest on weekends or have any vacations, but are upon various street intersections and subways early in the morning, every single day.
They understand the value of resilience and persistence and have that drive to succeed in their profession. They know what they are looking for, and have their skin, even their soul in the game.
Observing beggars can provide real-time coaching to young marketing professionals who want to create and maintain trustworthy relations with clients.
The internet and social media gave rise to A-B testing, but beggars have been using the technique even before the typewriter was invented.
A placard sign near a blind person with the words ‘I am blind, please help’ wasn’t working well, and the collection was meagre. When the placard sign was changed to ‘It’s a beautiful day, Too bad I can’t see it’, more people started giving coins to the blind person.
Beggars realize the importance of a strategic location to maximize business, just like a department store or fast food joint looking to ensure maximum footfall.
They are experts in timing, placement and sleight of hand to ensure that they get a ‘sale’. They understand that to take something from a potential client, they have to give first.
Even if we don’t give the beggar anything, they pray for our prosperity, creating a spillover effect on themselves. They understand the power of positive words, good intentions and faith.
If companies realize that caring for customers and clients at all times ensures long-term relations and repeat business, they will pay more attention to the prosperity of their employees and customers, instead of the shareholders.
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