7 Lessons Every Marketer Should Learn From A Beggar

• A marketing professional would understand how removing friction makes the product or service easier to use to the end-user, something that beggars follow to the tee.
• Beggars know that time is of immense value, and make it very easy for you to help them quickly.
• They ensure no time is wasted and money is coming to them using the art of synergy.
• They appreciate small contributions as they know it all adds up.

• Beggars offer a simple, clear experience, catering to certain emotions of busy, working professionals.
• Much like the tech giant Apple, beggars understand how a product has to be offered and tailor their personalities and words accordingly.
• Their clothes make them stand out and be easily recognized as a beggar, removing ambiguity about their rags being some kind of Halloween costume!

• Even if people refuse to give to the beggar, he would choose to bless them and move on instead of being abusive.
• Building long-term customer relations ensures future earning opportunities.

Observing beggars can provide real-time coaching to young marketing professionals who want to create and maintain trustworthy relations with clients.

The internet and social media gave rise to A-B testing, but beggars have been using the technique even before the typewriter was invented.

A placard sign near a blind person with the words ‘I am blind, please help’ wasn’t working well, and the collection was meagre. When the placard sign was changed to ‘It’s a beautiful day, Too bad I can’t see it’, more people started giving coins to the blind person.

Beggars realize the importance of a strategic location to maximize business, just like a department store or fast food joint looking to ensure maximum footfall.

They are experts in timing, placement and sleight of hand to ensure that they get a ‘sale’. They understand that to take something from a potential client, they have to give first.

Even if we don’t give the beggar anything, they pray for our prosperity, creating a spillover effect on themselves. They understand the power of positive words, good intentions and faith.

If companies realize that caring for customers and clients at all times ensures long-term relations and repeat business, they will pay more attention to the prosperity of their employees and customers, instead of the shareholders.