7 Lessons Every Marketer Should Learn From A Beggar - Deepstash
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Let’s Talk About Beggars

Beggars seem unworthy to be discussed, remaining a sad reality we choose to ignore or overlook almost daily. 

Underneath their rough and dirty exterior and fowl mouth, lie many things worth appreciating.

Surprisingly, many life lessons and marketing techniques can be learned from beggars.

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317 reads

Beggars Are Resilient

Beggars don’t take rest on weekends or have any vacations, but are upon various street intersections and subways early in the morning, every single day.

They understand the value of resilience and persistence and have that drive to succeed in their profession. They know what they are looking for, and have their skin, even their soul in the game.

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108 reads

Beggars Make Things Easy For You

  • A marketing professional would understand how removing friction makes the product or service easier to use to the end-user, something that beggars follow to the tee.
  • Beggars know that time is of immense value, and make it very easy for you to help them quickly.
  • They ensure no time is wasted and money is coming to them using the art of synergy.
  • They appreciate small contributions as they know it all adds up.

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104 reads

Beggars Understand Differentiation

  • Beggars offer a simple, clear experience, catering to certain emotions of busy, working professionals.
  • Much like the tech giant Apple, beggars understand how a product has to be offered and tailor their personalities and words accordingly.
  • Their clothes make them stand out and be easily recognized as a beggar, removing ambiguity about their rags being some kind of Halloween costume!

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108 reads

Beggars Understand Long-Term Relations

  • Even if people refuse to give to the beggar, he would choose to bless them and move on instead of being abusive.
  • Building long-term customer relations ensures future earning opportunities.

Observing beggars can provide real-time coaching to young marketing professionals who want to create and maintain trustworthy relations with clients.

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91 reads

Beggars Test And Implement What Works Best

The internet and social media gave rise to A-B testing, but beggars have been using the technique even before the typewriter was invented.

A placard sign near a blind person with the words ‘I am blind, please help’ wasn’t working well, and the collection was meagre. When the placard sign was changed to ‘It’s a beautiful day, Too bad I can’t see it’, more people started giving coins to the blind person.

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70 reads

Beggars Understand How To Grab Opportunities

Beggars realize the importance of a strategic location to maximize business, just like a department store or fast food joint looking to ensure maximum footfall.

They are experts in timing, placement and sleight of hand to ensure that they get a ‘sale’. They understand that to take something from a potential client, they have to give first.

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70 reads

Beggars Pray A Lot

Even if we don’t give the beggar anything, they pray for our prosperity, creating a spillover effect on themselves. They understand the power of positive words, good intentions and faith.

If companies realize that caring for customers and clients at all times ensures long-term relations and repeat business, they will pay more attention to the prosperity of their employees and customers, instead of the shareholders.

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59 reads

CURATED BY

sarahmoren

Jewellery designer

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