The slogan roughly means that everything will work out all right in the end.

It sums up how many Icelanders seem to approach life - laid back, carefree attitude and a good sense of humour. Yet, the slogan seems strange for a country that is not an easy place to live in. They have long winters, extreme poverty, indentured servitude, volcanic eruptions, strong storms, and about 500 small earthquakes every week. Through the 18th Century, 30% of babies died in their first year.

Icelanders believe in their ability to fix things. With the harsh conditions, they are often forced to make the impossible possible.

• In 2008, they turned from their economic collapse.
• In 2010, they turned the eruptions of a volcano into PR opportunities that ma...