Making the impossible possible

Icelanders believe in their ability to fix things. With the harsh conditions, they are often forced to make the impossible possible.

• In 2008, they turned from their economic collapse.
• In 2010, they turned the eruptions of a volcano into PR opportunities that made Iceland a popular destination and made tourism the main driver of their economy.

Just like those early settlers who came from Norway, surely the same optimism can see us through the rough times we're facing.