No dejes de ser tú:
Tu lenguaje y tu actitud debe ser coherente con lo que deseas transmitir.
Elige el punto de vista adecuado:
Pasado, presente, futuro.
Primera persona, segunda persona, tercera persona, etc.
Todos los cambios de perspectivas o temporales deben ser introducidos con cuidado para no despistar al escucha.
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