2#. Be consistent

Although you and your team's thought process evolves and becomes mature over time, your product needs to use the same personality and expression to communicate with each user.

You need to revisit those old modules from time to time and make changes for consistency.

The beauty of freelancing is that you can choose your path. To rise to the challenge:

• Put yourself out there. Don’t be afraid to promote yourself and what you can offer. 
• Craft your role. This involves redefining what you stand for in a way tha...

Don’t underestimate how tiny inconsistencies can derail personal brand effectiveness.

Being consistent is very similar to having a narrow focus—it’s much easier to get recognized for one topic if you consistently create content and brand voice around it.