In the nine years of working as a consultant, I have observed that you can collect more deal cracking information by listing to client's suggestions, arguments, deals tweaks attentively.
The collected information can help you create a dynamic deal instantly, which favors the client's needs and keeps a good profit margin.
Once a client decides something, it's challenging for you to move them or change their perspective without a good reason or alternative offer.
And by listening to the client attentively, you can craft the offer quickly.
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A 5-to-1 ratio is about right: You should listen to others five minutes for every one minute that you speak. Wealthy people are good communicators because they are good listeners. They understand that you can learn and educate yourself only by listening to what other people have to say.
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