Quote by Brian Chesky, Co-Founder & CEO, Airbnb - Deepstash
Ultimate Guide to Reducing Churn

Learn more about marketingandsales with this collection

How to analyze churn data and make data-driven decisions

The importance of customer feedback

How to improve customer experience

Ultimate Guide to Reducing Churn

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Brian Chesky, Co-Founder & CEO, Airbnb

_Build something 100 people love, not something 1 million people kind of like_

BRIAN CHESKY, CO-FOUNDER & CEO, AIRBNB

152

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Make your product more appealing by positioning it uniquely

Make your product more appealing by positioning it uniquely

  • Do you want to be the low-cost leader or the luxury provider?
  • Align your product to a specific benefit. For example, the Head & Shoulders shampoo brand positions itself as good for eliminating dandruff, which makes it appealing to co...

142

648 reads

Focused marketing campaign by selecting a target market

Focused marketing campaign by selecting a target market

If you supply menstrual products, then your marketing is obviously only going to be effective on part of the population; it’s this group that you want to target.

If the target market you choose is too narrow, you risk not having enough customers to be able ...

144

676 reads

Beth Comstock, Former CMO & Vice Chair, GE

Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.

BETH COMSTOCK, FORMER CMO & VICE CHAIR, GE

135

1.25K reads

Discovering and marketing a product idea

Discovering and marketing a product idea

All marketing can be categorized into one of three types: responsive, anticipative, or need-shaping.

  • The invention of the washing machine is an example of responsive marketing fulfilling a pre-existing, laborious task of washing clothes.
  • Perrie...

159

959 reads

Benjamin Franklin

If you fail to plan, you are planning to fail

BENJAMIN FRANKLIN

149

875 reads

Research is crucial to identifying marketing opportunities

Research is crucial to identifying marketing opportunities

If you intend on bringing a new product to market that claims to fulfill a consumer need, then you actually need to know what that need is.

This is the method that Toyota used when it deployed researchers to hang around supermarket parking ...

139

768 reads

Customer is king

Customer is king

The old 4 Ps framework must now be replaced by the 4 Cs framework focusing on customer value, cost, convenience and communication.

  • Customer value: Forge long term enviable customer base. One such examp...

160

578 reads

Improve your long-term marketing strategy

Improve your long-term marketing strategy

It’s essential to figure out what went wrong and what went right in order to make corrections and improvements in the future. The most rigorous and effective way to do this is to perform a marketing audit.

To begin a market...

141

449 reads

5 steps to turn into a marketing success

5 steps to turn into a marketing success

  1. Research market opportunities
  2. Choose your target market carefully
  3. Decide on a unique positioning
  4. Implement marketing tactics, and 
  5. Audit the results

168

2.06K reads

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A thinker, dreamer and reading enthusiast

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  • Parents are more afraid of gun than of swimming pool. But there is 1 child drowning per every 11,000 backyard pools (550 drownings per year from 6 million pools) compared with 1 child killed for every 1,000,000+ guns (175 child deaths per year from 200m+ guns in the US).
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