Learn more about product with this collection
How to develop a growth mindset
How to think creatively and outside the box
How to embrace change
Mass Marketing is about keeping the factory happy
Mass production enabled by the assembly line, requires mass distribution, which requires mass marketing: "How can we make as many people buy our stuff?"
"Mass-" anything means average. If you are gonna advertising something to everyone, you better make something everyone wants to buy. Problems:
- Most common problems have been solved & price is the main differentiation.
- Consumers can now turn off advertising. They have a remote control and they are not afraid to use it.
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536 reads
MORE IDEAS ON THIS
Lead with ideas
You can not change what people think, or their narrative. Yelling the loudest is not gonna do anything in a world with infinite options.
You win by being remarkable: have a great idea, build a worthy product around it, reach out to the weird people.
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1.07K reads
Marketing is what you build
What did the first fax machine owner do? He told everyone about it so that he could have who to communicate with.
Having a remarkable product means it grows through word of mouth. It's how most successful companies grew.
When you have a remarkable product, w...
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447 reads
Kamiwaza = authentic God-like
Kamiwaza(Japanese word) is when you try to be the myths, the superheroes, and the channel gods. Kamiwaza is the destination in the pursuit of excellence.
Godin ties the notion of kamiwaza to those who can truly make a huge impact in our post-industrial world – the new age a...
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436 reads
People like us do things like this
We like doing what other people are doing. That's why culture works. But not all people. Our people. We are in sync with our tribe. Who's job is to tell people how to be in sync? Yours.
Marketing today can be summed up as "People like us do things like this". We j...
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393 reads
The good news everything is a click away. The bad news is that everything is a click away. The question is whether you are worth reaching. Wether you are worth buying from.
SETH GODIN
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560 reads
Good ideas come from bad ideas
You needs lots of ideas to get a few good ones. Good ideas are a metric of quantity not just quality.
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582 reads
The attributes of a collaborative economy
Nobody knows how to build a mouse ... on their own. One would have to understand plastics, electronics, manufacturing, supply chains, etc. Only a team can produce value in this new collaboration economy. This requires:
- coordination
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418 reads
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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