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How to make rational decisions
The role of biases in decision-making
The impact of social norms on decision-making
People choose products not because of what they are, but because of their location
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If you want to make your habits a big part of your life, make the signal a big part of your environment
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16 reads
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24 reads
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Hi all! 📚I'm Juan, a Learning Coach and founder of We Learn from 🇨🇴! I'm passionated about evidence based learning, marketing & systems. You can reach me at juan@welearn.com.co
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Money has three special qualities:
People value money. But in an increasingly homogenised world market, people want products that everyone else wants. If the price is low enough, they will choose the standardised...
Few people would choose to be lazy.
It puts people at the center. But it is definitely not user-driven: it does not listen to users, but makes proposals to them. Customers do not buy Apple's products because of utility or functionality.
Apple products are more meaningful to users. The products have great design...
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