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Apple’s approach to innovation
It puts people at the center. But it is definitely not user-driven: it does not listen to users, but makes proposals to them. Customers do not buy Apple's products because of utility or functionality.
Apple products are more meaningful to users. The products have great design - and identity.
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Steve Jobs has always been considered an anomaly in management: his leadership style was something to admire or to criticize, but definitely not to replicate.
He was navigating a territory that is often obscure to management: the creation of meaning, both for customers and employ...
Is recognizing that people are human: they have rational, cultural, and emotional dimensions, and they appreciate the person who creates a meaning for them to embrace. For Jobs, design was not only beauty, but creating new meanings for users.
He also offered meaning to his emp...
is scared by culture and the humanities. They are not measurable and cannot be codified in processes. They depend on the person.
Jobs showed that business and culture are not in contradiction, but rather they sustain each other. Personal culture can give you the capability to create ...
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- Write down the end goal.
- Divide the goal into specific actions you need to take to get there. Think in terms of systems: focussed, routine actions that you can do daily.
- List all your tasks and rank them according to effort and impact. This makes prioritizing tasks easier.
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published 11 ideas
You have to be burning with an idea, or a problem, or a wrong that you want to right. If you're not passionate enough from the start, you'll never stick it out.
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- Do what you love. Passion is everything.
- Put a dent in the universe. Jobs believed in the power of vision. Don't lose sight of the big vision.
- Make connections. People with a broad set of life experiences can often see things that others miss. Connect id...
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