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Apple’s approach to innovation
It puts people at the center. But it is definitely not user-driven: it does not listen to users, but makes proposals to them. Customers do not buy Apple's products because of utility or functionality.
Apple products are more meaningful to users. The products have great design - and identity.
123
394 reads
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Steve Jobs did not fit the norm
Steve Jobs has always been considered an anomaly in management: his leadership style was something to admire or to criticize, but definitely not to replicate.
He was navigating a territory that is often obscure to management: the creation of meaning, both for customers and employ...
130
552 reads
Managing by meaning
Is recognizing that people are human: they have rational, cultural, and emotional dimensions, and they appreciate the person who creates a meaning for them to embrace. For Jobs, design was not only beauty, but creating new meanings for users.
He also offered meaning to his emp...
126
328 reads
Institutional management
is scared by culture and the humanities. They are not measurable and cannot be codified in processes. They depend on the person.
Jobs showed that business and culture are not in contradiction, but rather they sustain each other. Personal culture can give you the capability to create ...
116
419 reads
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How To Write A Jobs To Be Done Statement
"Help me brush my teeth in the morning” is not a great example of a Job to Be Done statement.
It infers an existing solution (a toothbrush) and there’s only so far you’ll be able to expand your thinking within that bubble.
It's a valid approach to designing innovations that i...
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