Steve Jobs and Management by Meaning
It puts people at the center. But it is definitely not user-driven: it does not listen to users, but makes proposals to them. Customers do not buy Apple's products because of utility or functionality.
Apple products are more meaningful to users. The products have great design - and identity.
SIMILAR ARTICLES & IDEAS:
“Deciding what not to do is as important as deciding what to do. It’s true for companies, and it’s true for products."