Apple’s approach to innovation - Deepstash

Apple’s approach to innovation

It puts people at the center. But it is definitely not user-driven: it does not listen to users, but makes proposals to them. Customers do not buy Apple's products because of utility or functionality.

Apple products are more meaningful to users. The products have great design - and identity. 

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julia_yl

Deep thinker. Like talking about the world, religion and politics.

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