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Steve Jobs and Management by Meaning
Apple’s approach to innovation
It puts people at the center. But it is definitely not user-driven: it does not listen to users, but makes proposals to them. Customers do not buy Apple's products because of utility or functionality.
Apple products are more meaningful to users. The products have great design - and identity.
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In less than 40 years in business, Jobs revolutionized 6 different industries. He was obviously a smarter than average individual with enormous creativity, ambition, and drive. But I believe that us mere mortals can incorporate some of Steve Jobs success secrets into our lives.
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Key Ideas
Focus on what matters
- Write down the end goal.
- Divide the goal into specific actions you need to take to get there. Think in terms of systems: focussed, routine actions that you can do daily.
- List a...
Steve Jobs
“Deciding what not to do is as important as deciding what to do. It’s true for companies, and it’s true for products."
Seek Simplicity
- Find out if the problem really exists, and why. This will open a path to alternative ways of solving it.
- Some problems, which seem complex, often have simple solutions.
- What is the surest thing in that complex problem? That becomes your First Principle, your starting point.
- List out the possible solutions
- Focus on one good solution while removing the rest.
4 min read Opinions expressed by Entrepreneur contributors are their own. Steve Jobs' impact on your life cannot be overestimated. His innovations have likely touched nearly every aspect -- computers, movies, music and mobile. As a communications coach, I learned from Jobs that a presentation can, indeed, inspire.
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Key Idea
7 Rules of Success
- Do what you love. Passion is everything.
- Put a dent in the universe. Jobs believed in the power of vision. Don't lose sight of the big vision.
- M...
When Steve Jobs passed away in 2011, the ABC News program 20/20 asked me to share some of the insights I gleaned from writing three books on Jobs and Apple. The seven rules I offered are still relevant today and helped to propel Apple recently to a $1 trillion market value.
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Key Idea
7 Laws of Success inspired from Steve Jobs
- Follow your passions. Without it, any rational person would give up.
- Find your noble cause. For Jobs, making computers accessible to the average person wasn't just ...