Birdseye sells nutritious frozen foods

On 3 July 1924, Birdseye knew he could use his freezing techniques and started a new venture, General Seafoods, in Gloucester, Massachusetts, a hub of commercial fishing.

In 1930, Birdseye expanded his products to include other frozen foods such as peas, spinach, raspberries, loganberries, cherries, fish and meats. But it took time for America to catch on as refrigeration units were not adequate. By 1933, better refrigeration meant that 516 stores were selling nutritious frozen foods.