What is a Paid Media Specialist?

It is undeniably one of the most crucial parts of a Digital Marketing team and the half-brother of Search Engine Optimization. 

Why Half?

Well, Paid Media Specialists focus on optimizing the paid search and all the display or social ads of a Digital Marketing Campaign, while the SEO's focus is more of the "Organic" approach side of things.

Other terms for Paid Media Specialist:

SEM - Search Engine Marketer

Paid Search Manager

But for the love of God don't use PMS as a short name for this one. ;)