Paid Media Specialist | Campaign Building

Now that your Paid Media Specialist determined the predators, prey and created the map for your success, now it's time to get dirty!

How you measure paid media depends on your goals and the platforms that you use to advertise.

How do they do this?

Create and Setup Paid Media Campaigns - This is both art and science, one must know the tendencies of humans to click on an Ad. (Very Critical)

Budget - Ads on digital space eat a lot of cash, you've been warned!

Optimize - What works and what does not work must not co-exist, adapt or die.