Paid Media Specialist | Analyze

As Peter Drucker said, "If we can't measure it, we can't improve it", technology nowadays can give us tons of data on our ad campaigns, it's up to us on how to use it.

Information that is important for Paid Media Specialists are:

1. ROAS - Return on Ad Spend
2. CPA - Cost per Acquisition 
3. ROI - Return on Investment
4. Website Traffic
5. Click Performance

Having this information is vital for your business, but understanding it will put your enterprise to a whole new level.