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Twitter recently rolled out a new redesign and was met with backlash from most users.
This is because users automatically navigate interfaces that are used for a long time. In a way, navigation is similar to a routine, a habit, and when the interface design changes, the user navigation habits must change as well.
This increases cognitive load and can reduce user satisfaction with the product.
Familiarity bias is another reason people dislike redesigns. It refers to a mental phenomenon where people opt for the more familiar options, even though these often result in less favorable outcomes than available alternatives.
The Endowment Effect could also be a reason how people tend to assign a greater value to an object that they own, rather than an object that they don’t. In the case of the redesign, this phenomenon can lead users to prefer the existing version.
UX design is crucial to just about everything. It renders the latest technology accessible to the masses, makes our favourite apps and websites a pleasure to use, and determines which brands and products we return to over and over again. To put it simply, design matters.
UX designers can make a huge difference to the world in which we live — not only through designing great user experiences, but by spreading the word about the immense value of good design.
So what is UX design all about? Let our all-time favourite UX design quotes enlighten and inspire you!
Emotional design is the concept of how to create designs that evoke emotions which result in positive user experiences. Designers aim to reach users on three cognitive levels—visceral, behavioral and reflective—so users develop only positive associations (sometimes including negative emotions) with products, brands, etc.
Product Managers (PM) are responsible for the growth of the product from the start. If the product fails, the PM takes full responsibility. To ensure a successful outcome, PMs need to spend a lot of time with their product to make it valuable for its users.
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