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Users are resistant to change
Twitter recently rolled out a new redesign and was met with backlash from most users.
This is because users automatically navigate interfaces that are used for a long time. In a way, navigation is similar to a routine, a habit, and when the interface design changes, the user navigation habits must change as well.
This increases cognitive load and can reduce user satisfaction with the product.
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Familiarity bias and Endowment effect
Familiarity bias is another reason people dislike redesigns. It refers to a mental phenomenon where people opt for the more familiar options, even though these often result in less favorable outcomes than available alternatives.
The Endowment Effect could also be a reason how people tend to assign a greater value to an object that they own, rather than an object that they don’t. In the case of the redesign, this phenomenon can lead users to prefer the existing version.
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Ways to improve the way users experience the redesign
- Allowing people to opt-in to changes when the redesigned version is introduced. This gives users a feeling of control and can make them more amendable towards the changes even if they don’t opt-in.
- Radical redesigns should be avoided whenever possible. Make small incremental changes Previous studies have found that small changes are usually not observed when people behave habitually.
- Preparing the users for the upcoming changes is crucial. Creating expectations can make users more likely to adapt to the changes and accept the redesign. Apple has been doing this for years.
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