Daniel Kahneman is notable for his work on biases in human judgement that affects everyday life for all of us.
For example, courtroom judges exercise judgmental biases when one judge is more lenient than another. Business people make judgments whether a candidate is more qualified than another candidate. Bankers judge who will get a loan.
Kahneman argues that judgmental biases are only part of the problem. The other is that judgments are often noisy. Ask ten different judges to suggest a sentence, and you'll get ten different answers.
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How to reduce noise:
Imagine four different targets - each shot by eight guns.
Prejudice stems in part from cultural learning, our parents, our schools, and social messages in the media. Prejudice is also deeply embedded in our thought networks.
The good news is that we can combat it.
Cognitive Biases are a collection of faulty and illogical ways of thinking which are hardwired in the brain, most of which we aren’t aware of.
The idea of cognitive biases was invented in the 1970s by two social scientists Amos Tversky and Daniel Kahneman, with Kahneman winning the 2002 Nobel Prize in Economics for the same.
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