Where do ideas come from?
We don’t have distinct time set aside to come up with ideas. There’s not a distinct set of people who come up with all the ideas. Ideas come from all over and are offered up any time. They come from us, they come from customers. Ideas are always in motion. There’s always a bubbling ocean of ideas. Every once in a while a bubble floats out of the ocean and lands on the shore. That’s when we begin to take a closer look.
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