Give some general information on the history of your company. When did you found the company, what happened until today? Who else invested, when, and how much? Did you invest some of your own money? What were the key achievements and what were the key challenges until today? Are there any important reasons for your good or not that good traction until today?
This information helps potential investors to quickly understand your business and the stage as they might compare it to other startups they have seen or invested in.
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Keep in mind that investors always “invest in teams”, thus, this information cannot be overestimated and is a crucial part of every pitch deck. As a rule of thumb, you can say that the earlier the stage the business is in, the more important the team is.
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