Show the growth of your customer base. 

How many customers are using your product? Do you have some lighthouse customers? If you are allowed to show them, do so (investors love logos). What kind of prospects do you currently focus on and has this, or will this focus change over time? Wh...

In B2B SaaS the most important KPI (at this stage) is the MRR. It helps investors to quickly understand where to position your business traction wise. Often the MRR is a good indicator of what has been achieved in the past and what challenges founders will presumably face in the future. 

It...

There should always be one slide about the market(size) you address. 

Even though these calculations are always debatable, this slide gives investors a good feeling of how the founders position their product within which market (segments)

How do you earn money? Address this question comprehensively as investors will need to have a profound understanding of your business model (SaaS, transaction-based, commission-based, etc.) 

They will only invest if they believe in a strong (financial) growth, which is directly conn...

One slide about competition is also essential as it helps investors to quickly understand how founders position their products. 

Keep in mind that investors always “invest in teams”, thus, this information cannot be overestimated and is a crucial part of every pitch deck. As a rule of thumb, you can say that the earlier the stage the business is in, the more important the team is. 

Who are you an...

Give some general information on the history of your company. When did you found the company, what happened until today? Who else invested, when, and how much? Did you invest some of your own money? What were the key achievements and what were the key challenges until today? ...