2. Product-Market Fit
During this stage you validate the assumptions underlying your value proposition, and discover what customers really care about. This is a long and iterative process.
Product-market fit happens when you have evidence that your product is creating value for customers and getting traction in the market.
Metrics to look at include: user growth, retention, engagement, and monetization.
Check these ideas for detailed metrics:
https://dsta.sh/xwX2D2TsH3t817yKA9
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📖 Value Proposition Design
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Customer Lifecycle Funnel
There are six stages the customer has to go through: Visitor->Prospect->Activated User->Customer->Active Customer->Loyal Customer.
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