2. You must use your product

Make sure that the item itself is ready to go to market. It’s no use approaching buyers if there are issues with durability or design which need fixing before production can begin in earnest.

Conduct testing which usually happens in various stages and typic...

When users first encounter your product or service, they often don’t know much how it works, what it looks like, how much it costs… Sometimes they don’t even know what it does! Make sure you leave no such blindspots, because transparency and information breed trust. The more information about the...

• If you’re starting a business, use first principles to build a product or service that’s fundamentally better than the competition.
• If your day is too busy, first principles thinking could help you get everything done in less time and with less stress.
• If you...