I have personally seen 2,684 companies that are b2b, seed stage and based in Europe. Of those, I’ve met in person or had a call with almost 600. Unlike the larger number, these 600 are companies where I’d at least spent time speaking with the founders and understanding the company, so I felt it w...

I paired the dataset of c. 600 companies and why I said no to them with publically available data on the total amount each company raised since we passed and divided by the number of months since then. This allowed me to roughly compare the many companies on a level playing field, regard...

My main two learning’s here are that a) we should not be investing in small markets, even with a great team and b) we should usually avoid investing in companies with highly competitive markets unless we think the team is incredible.

Frontline has always tried our best to price investments at what we feel are fair prices reflecting where the team, product, and the market are. We have not lost investment to a VC that was pricing a deal at a similar level as us, but we have lost deals to other VCs who were pricing it materially...