Modeling ARR and sales: Start by building a Bottoms Up Model - Deepstash
What Is Opportunity Cost

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The impact of opportunity cost on personal and professional life

Evaluating the benefits and drawbacks of different choices

Understanding the concept of opportunity cost

What Is Opportunity Cost

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Modeling ARR and sales: Start by building a Bottoms Up Model

Modeling ARR and sales: Start by building a Bottoms Up Model

  • 1A. AE Rep Productivity by Segment. AEs are direct outbound sales reps with variable ramping schedules and quotas depending on their segment. 
  • 1B. Inside Sales Rep Productivity
  • 1C. Average ACV by Segment
  • 1D. Accounts
  • 1E. ARR by Segment
  • 1F. Sales Expense by Segment

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SaaS Metrics

When there is no CFO in place, planning out a sales-driven ARR forecast that takes into account a mix of new and ramped sales reps with various quotas can get difficult.

As a founder, you might want to know what SaaS metrics are realistically achievable based on a proposed hiring plan and p...

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The Most Important Metric For Startups

After you’ve established a product-market fit and have your demand generation in order on the marketing and outbound sales side of things, it’s important to ensure that your reps have their calendars full depending on the deal size.

Once that’s solidified, founders should be looking at th...

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