Design Top Tier Messaging
A 25-word description statement is a one-sentence description of your company. This sentence will appear first on the “About Us” section, it can be present in full or partially on your homepage, and it will be a part of your company description across social media profiles and in your PR.
Many companies also have a longer version 50-word description. It usually consists of 1–3 sentences and provides little more information about company values, target customers, and the problem it solves.
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How to design strategic messaging
- First, you have to pick a set of tools that you will be used consistently throughout this process. You will need to select a target customer profile and a strategic messaging framework.
- Based on your initial discovery interviews, you will develop detailed target customer profiles.
Jordan Peterson's Editing Advice
Be Calm and Courteous
Even if you’re pretending. Listen to what they have to say and take it in. Don’t shake your head while they talk, cut them off mid-sentence, or look away like you don’t care about what they’re saying.
If you appear to be giving the other side’s position a thoughtful review, then the solu...
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