The customer acquisition funnel

There are six stages the customer has to go through: Visitor->Prospect->Activated User->Customer->Active Customer->Loyal Customer.

• Each stage that a customer goes through is preceded by a specific action.
• The effectiveness of each stage needs to be tracked and ...

Customer sentiment is a metric that many social media tools keep track of based on mentions and conversations online. 

If you provide poor customer support on social media, you'll receive negative mentions and vice versa. The better support, the more positive mentions. 

Tracking succe...

You have to get out of the building to discover: How well you understand the customers’ problem, how important the problem is to the customers, and exactly how many customers are talking about it, if the customers care enough about it to tell the...