The social media bio is not only a description about you, it’s also a way to invite people to find out more about you. If you want to get people off the app and to your website, blog or another landing page, add a call to action to your bio.
Once people have gone through your information, further engage your audience and instead of adding your homepage URL provide a link to your latest content, newsletter sign-up page, free trial versions or special promotions.
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