10. Retargeting - Deepstash

10. Retargeting

Retargeting allows you to target visitors who have left your site. Most ad platforms generate a code that you can add to your site. When a visitor visits your site, the code will drop an anonymous cookie in the visitor’s browser. 

When the visitor leaves your site, the cookie allows your ad platform to show them your ad. 

Retarget people who have visited certain pages & send them to a landing page with an offer to sign up. Make it enticing by giving them something beneficial in return.

Send your retargeted audience to different landing pages with different offers & see which performs the best.

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phaedrus

Digital Marketer Welcome to my Deepstash where I share ideas I find most valuable for those who wish learn more about digital marketing!

The idea is part of this collection:

Onboarding Matters

Learn more about marketingandsales with this collection

How to create a successful onboarding process

Why onboarding is crucial for customer retention

How to measure the success of onboarding

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When a current customer can't seem to pull the trigger on a subsequent purchase, perhaps they need a little nudge. You're doubtless aware of how many people do some window shopping on your website then leave without buying. You can convert these visits into repeat sales by launching a retargeting...

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