You get a little pretentious about your coffee.
- In high-class coffee culture, “dark roast,” is the inferior variety. Why? It might show that a company is trying to hide the true taste of their beans. In a dark roast, what you’re really tasting is the smokiness of the roasting process itself — the natural flavors of the beans have been scorched away.
- There’s two distinct types of coffee beans, arabica and robusta. About 75% of the world’s coffee production is arabica, whilst 25% is robusta — so most likely, what you purchase is arabica coffee. It’s also a little more expensive to grow, but much more consumer-desirable.
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