The benefits of using Messenger to communicate with your custome

The benefits of using Messenger to communicate with your custome

  • You are opening a channel that will help you engage and build loyalty with Millennials, the largest generation by population in the USA
  • Asynchronous messaging means it’s efficient for your business to manage and offers better customer experience than the phone call (i.e. no waiting on hold)
  • The tools available within the Messenger platform are far superior to any other channel and offer enormous opportunity, if used well (e.g. Messenger bots, native payments, and persistent chat history)

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How to set up Facebook Messenger for Business to Consumer Messaging

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There are also a number of settings within your business page that control Messenger specific features such as instant replies, the greeting message and the away message. Go to your Facebook Page, then click “Settings”, and “Messaging” to find them.

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Your Messenger name operates in a similar way to your Twitter handle and follows the same format (i.e. @unique-username). If you have one, it can be found below the page name on your business page. If nothing is there, you have not claimed your username yet and should do so immediately.

Like the Twitter handle, the Messenger name reduces the risk of your customers messaging another business with a similar name. 

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Messenger can help you close the gap between customer intent and customer action.

(Awareness >>Consideration>> Connection>>Trust)

  1. Define a target audience for your Messenger experience.
  2. Make sure the right people find your business and start a conversations.
  3. Use Messenger experience to encourage them to start the conversation.

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Get started on Messenger as a Business

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A/B testing, also known as split testing, measures two social media posts against each other to see which performs best.

The most common way of using A/B tests is to only change one element of the post between the two versions (headline, image, CTA, etc) so that you know any difference in performance is because of that change. 

You can A/B test with both organic and paid posts.

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The 65 Social Media Terms & Definitions to Know in 2020. | Falcon.io

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Instant Messaging vs Text Messaging

Summary: 

Difference Between Instant Messaging and Text Messaging is that text messaging, also called SMS, is a capability that allow users to send and receive short text messages, typically fewer than 300 characters, on a phone or other mobile device or computer. 

Instant messaging (IM) is a real-time Internet communications service that notifies you when one or more people are online and then allows you to exchange messages or files or join a private chat room with them.

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Difference Between Instant Messaging and Text Messaging

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